What You Don’t Need From Your Listing Agent

February 9, 2016 by Jeff Lowen

Once upon a time, you decided to sell your house. You begin to interview potential real estate agents to help you through the process. You need someone you trust enough to:

  1. Know the market value on possibly the largest asset your family owns (your home)
  2. Set the time schedule for the successful liquidation of that asset
  3. Set the fee for the services required to liquidate that asset

An agent must be concerned first and foremost about you and your family in order to garner that degree of trust. Make sure this is the case.

Be careful if the agent you are interviewing begins the interview by:

  • Bragging about their success
  • Bragging about their company’s success

An agent’s success and the success of their company can be important considerations when deciding on the right real estate professional to represent you in the sale of the house.

However, you first need to know that they care about what you need and what you expect from the sale. If the agent is not interested in first establishing your needs, how successful they may seem is much less important.

Look for someone with the ‘heart of a teacher,’ who comes in prepared well enough to explain the current real estate market and patient enough to take the time to show how it may impact the sale of your home. One who asks lots of questions to learn more about what you want, most importantly. And, by all means…

Not someone only interested in trying to sell you on how great they are.

0209-KCMEgo runs deep in the real estate industry. If you speak with an agent that’s bent on “telling’ you their accomplishments, how wonderful they are, “I’m great this,” and “I’m great that…” Politely begin putting on your sneakers and RUNNN!!!

Now this would be a good time to suggest you contact me to see if I can help. However, what it is a good time for, if you’re considering selling a house, is to find someone that understands and empathizes with your particular situation. This begins with getting to know you and your desires. When you’re selling your largest asset, you want to be certain that the agent you hire cares about you more than the fees they charge.

Would you like a part time agent that is so busy with family, job, and activities that they don’t have enough time to stay ahead of important legal changes and updates that could inevitably cost you thousands of dollars?

How about an agent that thinks just because they live in your neighborhood that makes them an expert?

What about someone who has a proven, repeatable system for meeting your needs and getting the most amount of money for your home? One whom takes the time to find out what exactly will help you in the best possible way.

You see, there is much more to selling a home than just stabbing a sign in the yard and putting it in the MLS. Much more to it than a few brochures and an open house.

What I can do – if you reach out – is give you, “The 12 Most Important Questions to Ask When Selling Your Home.” A list of twelve very direct, intense and revealing questions that will uncover the fluff and separate the agents that you can rely on. Besides, why do they call them “Listing” agents, when you really need a “Selling” expert?!


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