Fun Facts About Real Estate Agents

1

August 3, 2016 by Jeff Lowen

Ever wonder how statistical information is gathered? Do you feel it applies to you? Is that being the status quo? Regardless of how you feel about it, here are some interesting bites that may pique your curiosity…

1. 70% of agents have a website
2. Only 12% of Realtors have a Real Estate blog
3. 56% of Realtors use social media
4. 92% of Real Estate Agents prefer email in communicating with clients
5. 25% of Agents generate more than 50% of their business from repeat clients
6. 21% of Agents get more than 50% of their business from past clients
7. 88% of buyers would use their agent again or refer them to others
8. 84% of sellers would use their agent again or refer them to others
9. 92% of consumers trust recommendations from friends and family above all other forms of advertising
10. From 1981 to 2015, the top source for buyers and sellers finding realtors has been from referrals
11. 43% of Buyers find their home to purchase online
12. 42% of buyers were referred to their Realtor through a friend, neighbor, or relative
13. 60% of buyers Google their agent
14. 74% of sellers use social media
15. Over 88% of buyers expect a response from their Realtor within an hour
16. 49% of Realtors use technology to stay competitive with other Realtors
17. Over 80% of Realtors say that referrals are very important to their business
18. Realtors were viewed as a useful information source by 98 percent of buyers searching for a home
19. 92% of buyers use the internet in some way in their home search process
20. The typical home buyer searched for 10 weeks and viewed 10 homes 

Conclusionintrostats

Statistics are usually nothing more than a median; however, they may provide some insight into some techniques that agents can use to tweak some of their campaigns. One thing to keep on the top of your clients’ minds, is to have the understanding that buyers and sellers are looking for you in multiple channels. Keeping in touch with them in their preferred method and building that relationship (especially on digital channels) can propel your business forward.

All in all, an agent should bring value with every form of communication. If you’re not providing that, then your business and your would-be clients will show it.

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One thought on “Fun Facts About Real Estate Agents

  1. […] 92% of Real Estate Agents prefer email in communicating with clients while 56% of Realtors use social media. What does this mean? This means that there is […]

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