December 1, 2016 by Jeff Lowen
Database. n. A collection of information that is organized so that it can easily be accessed, managed, and updated. In one view, databases can be classified according to types of content: bibliographic, full-text, numeric, and images. “dBase” was one of the first database management systems.
Every day, I hear agents talk about their “Database.” As if it were a commodity, we converse about how to manage it, what program to use to administer it and oh, how we labor over the best way to put it to use to serve our businesses.
It wasn’t until a few years ago, that I realized how easy it is to get caught up in the mire of that mentality. To have a “list of leads,” as some would put it. If that’s how you look at it, then the people in it become a number. A line on a spreadsheet. Isn’t that what we are to the IRS? Federal and local government? To the judge on my last speeding ticket? 😉
As far as the real estate industry goes, no matter where you live in the country, the ease at which it is to get a real estate license and advise someone on (most likely) the largest transaction they will ever engage in; is around TEN TIMES less than it would be to become a licensed beautician. Not that beauty isn’t one of our most sought after interests, yet I think that because of this interesting fact, much of the quality gets lost to ‘training that would have never been.’
Most serious agents would argue that this ‘database’ isn’t a commodity at all. But a “List of relationships” to nurture, love on and get to know some of the most interesting people in the world. I, myself have had some of the most fulfilling experiences with clients and friends that I’ve helped in some way or another through real estate, and because of this, they have touched me in a manner that reminds me how significant we all are – as individuals and the way we interact with one another.
It’s a pleasant experience when the person you’re working with to buy a home, shoes, a car, clothing, or even groceries… Appears to take the time to make you feel as if you’re the most important person in the world. You are, and that does happen. As a matter of fact, I expect it. So should you. That doesn’t mean that when you don’t receive that level of attention you should get belligerent and teach them a thing or two; It means that what you focus on, expands. What you think about, comes about. Focus on the beauty, see more beauty.
So no, you’re not a number. I surely don’t want to be either. We all deserve to be appreciated for our patronage in life.
And grateful for the opportunity to do so.